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CLEAN AIR

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What we do 

We innovate hardware solutions in the transport sector that capture harmful air pollutants to improve air quality in urban areas and enable companies and governments to meet environmental regulations.  Our focus is in on automotive and rail sectors, building scalable solutions that can be easily adopted by industry.

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The Hidden Urban Pollutant

Brake Dust

Brake dust and wheel on wheel friction emissions are a significant, yet often overlooked, source of urban air pollution. When vehicles brake, the friction between brake pads and brake discs releases fine particulate matter (PM) into the atmosphere. Capturing this PM at source is the best way to mitigate the dispersion before it floats away into ambient air.

 

Brake dust is a major contributor to urban air pollution, with serious implications for public health. Fine particulate matter (PM) released during braking can easily be inhaled, making its way into the lungs and bloodstream. This exposure can lead to a range of health issues, from respiratory difficulties to more severe, long-term chronic conditions, ultimately affecting the overall quality of life in cities.​

 

At GoRolloe, we have developed air purifying hardware specifically designed to capture and filter out brake dust at source.​​​ Our devices quickly integrate vehicle fleets at manufacturing stage, enabling manufacturers to comply with Euro 7 regulation.

IUK Contracts for Innovation
Imperial Undaunted 2026
IUK Women in Innovation 2026 Winner

Our Commitment to Compliance

The global automotive world operates under Euro regulations limiting exhaust PM for cleaner air. Upcoming Euro 7 regulations will for the first time pose limits on non-exhaust PM emissions (brake dust and tyre wear).  This is an opportunity for GoRolloe to help manufacturers meet their goals while making urban air significantly cleaner of toxic PM.

The latest set of standards aimed at reducing vehicle emissions across Europe.

New limits being imposed on non-exhaust emissions focused on brake dust and tyrewear

Impact is reduced air pollution, improved public health, and contribution to climate goals.

For more information about Euro 7 and our compliance efforts, visit Council of the EU.

GoRolloe is raising funds to support 

Design & technology

Pilot trials

Commercialisation

Growing Together 
Support and partnerships

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GoRolloe

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© 2023 by Go Rolloe Ltd. 

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Patent pending technology

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